Consulting
Consulting Projects
The ABA Advantage
At Berkeley ABA, we are passionate about collaborating closely with our clients to deliver insightful research that results in the best solutions. With 45+ years of experience, we have helped clients grow with the work from our passionate and driven analysts. Each semester, ABA takes on five unique consulting projects and finds new ways to provide exceptional value for our clients.
Our previous clients
What do clients say about ABA?
First of all, I can speak more highly about their level of professionalism. From the moment they pitched me and let me know what they wanted to do, I was just incredibly impressed with the detail and the natural intuition they had as marketers. I am frankly blown away and a lot of the executives and senior marketing leaders of this company are amazed by the work they’ve provided. Their curiosity, their level of inquisition, the resources they pulled together, and just the depth of work that they did to create this project is exceptional. I think all of us know some current marketers who can easily be replaced by any of the team members on the ABA team. The work was really insightful, creative, and there was a great level of detail and thought that was put into this presentation.
Global Talent and Influencer Marketing Lead @ Airbnb
Venmo Marketing had the pleasure of working with the ABA Marketing team in 2017 - the team was passionate, vibrant and committed throughout the whole experience. The teams energy was infectious as they lived and breathed the Venmo brand and provided great insights through the college student research prompt and rich competitive analysis. Every presentation was delivered at an exceptionally high standard and the final prompt blew our team away as they went above and beyond delivering fresh new ideas that addressed customer pain points.
Head of Brand Marketing @ Venmo
We really enjoyed and benefited from working with the ABA team! The entire group was very professional and responsive almost as if they were working on the project full time. What was most helpful was how flexible they were to feedback. All put together, the ABA team's time working with us delivered results that were either a fresh perspective for the entire product team or reinforced some of our intuitions. Great job!
Business Development Manager @ Coinbase
It’s been a pleasure to work with the dedicated and professional ABA team. They helped us to analyze the landscape within our field of work and provided valuable recommendations around industry-leading technological tools and platforms and innovative outreach strategies that have informed our work moving forward. We’re grateful for the hard work, creativity and thoroughness with which they approached recommendations for solutions to these complex issues.
Community Mobilization Manager @ SF AIDS Foundation
The ABA team has such unflagging engagement, time, effort and passion! I’m impressed with how quickly everyone was able to gather and analyze the data, gain insights and make actionable recommendations. Most importantly, the team was a pleasure to work with. I can see each member embarking on a bright future.
Head of Go to Market @ Google
The work that Berkeley ABA presented to us was not just great for a collegiate group- it was simply great. The findings were relevant, the analysis provided actionable insights, and working with the group was a pleasure. We were truly impressed with the level of quality, and thank ABA for their help!